Romesh Ranganathan, a renowned comedian and actor, is at the forefront of a new BBC campaign, joining nearly 100 stars to promote the national broadcaster. The three-minute film, released on Sunday, aims to answer the question: 'What has the BBC ever done for me?' by showcasing the BBC's diverse programming and cultural impact. Ranganathan, with his witty and engaging style, takes viewers on a journey through iconic BBC shows, sets, and studios, encountering familiar faces along the way. The campaign video begins with Ranganathan in the famous Queen Vic pub from EastEnders, reading a newspaper that poses the question of the BBC's value. He humorously engages with a barmaid, played by Jane Slaughter, and then encounters Coldplay frontman Chris Martin, who plays the piano with his back turned to the camera. As the video progresses, Ranganathan meets Claudia Winkleman and other stars, each offering their unique perspective on the BBC's contributions. He highlights the BBC's role in introducing Adele, delivering thorough news coverage, and showcasing British storytelling through shows like 'Call The Midwife'. The campaign also emphasizes the BBC's charitable efforts, raising over two and a half billion pounds for charity, and its coverage of Wimbledon and Springwatch. Ranganathan even challenges the notion of the BBC's worth, declaring 'stuff your Apprentice and Match Of The Day' before Louis Theroux appears, reminding viewers of the BBC's existence and its importance. The video concludes with Ranganathan on the Strictly dancefloor, asking the question one last time, and receiving a playful response from judge Anton Du Beke. The campaign features a star-studded cast, including Alan Carr, Peter Capaldi, Sara Cox, and more, as well as beloved characters like Pudsey Bear and Daleks. Inspired by a similar 1986 BBC campaign, this new film reimagines the question for a new generation, emphasizing the BBC's cultural significance and its role in shaping British life. Directed by Dougal Wilson and featuring music from the BBC Concert Orchestra and BBC Singers, the campaign aims to showcase the BBC's priceless and unique value to the UK, especially during the charter renewal discussions. The BBC chief customer officer, Kerris Bright, emphasizes the campaign's goal of ensuring the BBC receives credit for its impact on society and its cultural contributions. This initiative comes at a crucial moment, as the government prepares to renew the BBC's Royal Charter and determine its funding model. The campaign's release coincides with the BBC's efforts to highlight its importance and unique position in the UK's media landscape.
